My Giving Story

#MyGIvingStory SA Color


#MyGivingStory is a storytelling campaign, launched in partnership with the Bill and Melinda Gates Foundation, to foster a public conversation about giving and, through stories, to inspire more people to give. We invite you to share your personal giving story, and to share more about how and why you give to the causes you care about.  Here are a few ideas to get you started:

  • Tell us about why you think giving is important.
  • Tell us about the first time you ever made a donation.
  • Tell us about someone whose giving you admire.
  • Tell us about a time when a gift had a meaningful impact.
  • Tell us about what motivates you to give.

Create a short video (1-3 minutes) or post a picture with giving story. Then, upload it to the #MyGivingStory platform, and share within your social media circles. The top 20 most liked videos will go to a distinguished judging panel, and three winners will be selected based on quality, originality, and relevance to the contest theme. Winners will receive R20,000 for a registered charity of their choice.

The top 20 eligible entries will be judged by a panel selected by the Giving Tuesday South Africa team based on the following judging criteria: Originality / Creativity (50%), Relevance to the Contest Theme (25%) and Quality (25%) . The three (3) entries with the highest total score based on the judging criteria will be deemed the Contest winners pending verification.  Those who submitted the entries will nominate a charity to receive R20,000 on their behalf. The charity must be a registered entity in South Africa.

What is a Giving Story?

Respond to the prompt—”Every act of giving has a story. What’s yours?”—in whatever way is meaningful to you. Think about what or who inspires you to give back. Have you given time, donated money or goods, or shared skills that made a meaningful impact? What is the first time you remember giving? Is there a moment or event that changed your understanding of generosity? Who is the most generous person you know and how has that person influenced you? Feel free to be creative!

What tips do you have for creating a winning entry?
Stories that present a polished, thoughtful, and complete narrative resulted in higher engagement and overall story success. The stories that were most popular were those that generally followed Greek and Shakespearean drama, which contains five key components: the exposition (setting the stage), rising action, climax, falling action, and resolution. Adding an image and/or video substantially improved votes, although those with an organizational logo as the primary visual did not work as well as those with photos. All of this said, the most important thing is that you have fun with it. Make your entry creative, personal and joyful.